Context
A Europe-wide social campaign has to work across markets without lengthy explanation while still feeling unmistakably like one brand.
05 · Campaign · Social
Europe-wide Social Campaign
One concept across several markets
- Client
- Sprite Europe
- Year
- 2025
- Responsibility
- Concept · Creative Direction · Edit
- Evidence
- Europe-wide rollout
Responsibility
Concept, creative direction and edit were built around a clear, portable idea, with pace and visual language designed to remain legible across countries.