Context
Creator content rarely fails because of the camera. It fails because of a weak hook or the wrong casting. Brand, face and format have to align before the shoot.
06 · Creator Campaign
UGC & Creator Campaigns
Concept, casting and production
- Client
- Schwarzkopf · Mercedes-Benz · gocomo · Guhl
- Year
- 2022–2026
- Responsibility
- Concept · Creator selection · Production
- Evidence
- Multiple brands · 2022–2026
Responsibility
Across several brands, I led concept, creator selection and production, focused on immediate hooks, credible casting and channel-specific delivery.