Context
A brand jingle recognised since 1989 was re-recorded with Michael Schulte after 35 years. The new version had to remain familiar without feeling backwards-looking.
04 · Brand Film
Für das Beste im Mann
Re-recorded with Michael Schulte
- Client
- Gillette / Procter & Gamble
- Year
- 2024
- Responsibility
- Edit
- Evidence
- Campaign coverage in W&V
Responsibility
The edit compressed performance, studio atmosphere and brand moment so the heritage and the new interpretation could remain visible at the same time.