Context
A sports brand exposes staged movement immediately. The collaboration needed to feel rooted in the creator’s everyday environment rather than a constructed set.
08 · Brand · Creator
Zahide × Nike
Movement without the studio setup
- Client
- Nike
- Year
- 2025
- Responsibility
- Concept · Direction · Edit
- Evidence
- Brand collaboration
Responsibility
Concept, direction and edit therefore followed a mobile street production, with a crew that moved with the action instead of building around it.