Context
The track title is already a call to action. The campaign therefore could not be built as video first and marketing afterwards.
14 · Campaign · Music
Put the song in your playlist …
Film and rollout as one idea
- Client
- SSIO
- Year
- 2025
- Responsibility
- Concept · Production · Edit · VFX · Social Direction · Creator Assets
- Evidence
- 2.5M views · 20M reach
Responsibility
Concept, production, edit, VFX, social direction and creator assets were developed as one rollout. The film supplied not only images, but the starting point for distribution.