Context
Across twelve months, music videos, brand deals, social assets and release communication were produced in parallel. Without shared direction, they would have become a sequence of unrelated campaigns.
02 · Creative Direction · System
Full Visual Campaign
MERO · 12 months
- Client
- MERO
- Year
- 2025–2026
- Responsibility
- Creative Direction · Campaign leadership
- Evidence
- 12 months of continuous visual responsibility
Responsibility
I led the visual direction across the relevant formats and coordinated decisions between artist, releases, partners and production.
System
Instead of reinventing each asset, visual language, priorities and approvals were treated as an ongoing system. Individual projects could keep their character while still reading as one year of the same brand.
Evidence
A coherent visual presence across twelve months — with one accountable creative lead rather than changing one-off decisions.