Context
The collaboration was created while many brands still treated TikTok as an experiment. Product and creator had to become legible within seconds.
11 · Brand · Social
Avemoves × Mentos
An early TikTok brand collaboration
- Client
- Mentos
- Year
- 2022
- Responsibility
- Concept · Creative Direction
- Evidence
- TikTok brand content
Responsibility
Concept and creative direction focused on timing, movement and an immediate product idea rather than conventional advertising structure.